Founding and Leadership

Real Brokerage introduced its Luxury division in May 2024 when leadership saw the swell in high-end activity and decided the time was right to carve out a brand built specifically for those clients.

Leadership knew the luxury real estate space rewards strong branding and even stronger relationships, so they recruited Kofi Nartey to set the tone for the division. Nartey is a former college athlete who parlayed an early acting career into a résumé representing A-list talent and professional athletes, and he arrived at Real with a book of business that spans Beverly Hills to Cabo.

His mandate was simple: weave Real’s cloud-based efficiency into a boutique, white-glove experience that high-net-worth clients expect. 

Under his watch, the division has attracted a steady stream of top producers eager to pair their local expertise with Real’s global reach.

Membership Criteria and Application Process

Qualifications Required

Candidacy starts with hard numbers:

Agents must have closed at least six luxury transactions in the previous 24 months, three of which must be listings.

On top of that production bar, every applicant must earn the Certified Luxury Home Marketing Specialist (CLHMS™) designation through the Institute for Luxury Home Marketing.

Application Steps & Onboarding

Agents create an account with the Institute, submit the Real Luxury application, and await review by both the Institute and Real Luxury charter members.

Upon approval, agents pay the applicable fee and finish five hours of required training within 30 days. Once training is logged, Real onboards the member and unlocks the division’s benefits.

Benefits of Joining Real Luxury

Global Network & International Real Estate Exposure

Step inside Real Luxury, and the room suddenly feels a lot bigger.

The division plugs you into the Institute for Luxury Home Marketing’s network of over 100,000 agents across forty-plus countries, a pipeline that regularly turns a Tuesday coffee chat into a cross-border referral by Friday afternoon.

When you post a new luxury home in Las Vegas, the system doesn’t just drop it into the local MLS and hope for the best. Instead, Real shoots the listing out to premier portals in North America, Europe, and parts of the Middle East, then flags it for fellow members who already have qualified buyers circling those markets.

That global handshake happens in real time, so a buyer scrolling in Dubai can schedule a FaceTime walk-through before the desert sun sets in Nevada. 

Marketing Tools & Exclusive Access For Luxury Real Estate

Marketing inside Real Luxury feels less like ordering off a menu and more like working with a private chef.

Fire up the members’ portal, and you can spin up a custom property site, commission a coffee-table brochure on thick stock, and still have time to book a discounted feature in Mansion Global or The Wall Street Journal before lunch.

The portal’s templates are elegant, but they also leave room for your own brand voice, so the finished product looks distinctly “you” rather than another brokerage flyer. Once the creative is live, advanced analytics track who’s viewing, sharing, and saving, serving up that data in dashboards clear enough to shape your next move without calling in a data scientist. 

Education

Real Luxury treats professional growth like a standing appointment, not an afterthought.

Members tap into a slate of courses that starts with the fundamentals of luxury marketing and moves quickly into advanced tactics for pitching eight-figure estates. The curriculum is built in partnership with the Institute for Luxury Home Marketing, so every class points you toward earning, or renewing, the coveted CLHMS™ designation.

Live masterminds, small-group coaching, and one-on-one mentorship sessions with top-producing agents keep the lessons grounded in real-world deal flow rather than theoretical case studies.

That hands-on approach means you’re constantly pressure-testing new strategies, refining your listing presentations, and staying ahead of fast-moving trends that shape the high-end market.

Why It Matters — The Strategic Value of Real Luxury

For Agents

Flash the Real Luxury badge, and high-net-worth clients know you play in their league.

The CLHMS™ designation proves skill, and Real’s global marketing engine broadcasts every listing far beyond a single MLS.

Agents keep the personal brand they’ve sweated to build, yet gain the horsepower of a luxury real estate company that opens doors worldwide.

Deals close faster, referrals travel farther, and the agent’s name grows right alongside the brokerage’s reach.

For Real Brokerage

The division cements Real’s identity as an innovative, growth-oriented brokerage.

It broadens the company’s footprint into high-margin luxury real estate transactions, attracts elite agents and teams, and raises service standards across the brokerage as best practices filter into mainstream operations.

Real Luxury sits at the intersection of innovation and sophistication, giving luxury real estate agents an international platform, curated marketing advantages, and executive leadership committed to exceptional client experiences. For agents ready to elevate their brand and for a brokerage eager to redefine high-end service, the division offers a roadmap to an unparalleled luxury future.

FAQ’s About Real's Luxury Division

What does it cost to join Real Luxury?

Membership runs $1,495 per year, which covers both the division and your Institute of Luxury Home Marketing enrollment.

Agents who apply before July 1 enjoy a first-year discount that drops the total to $1,045. If you already hold the CLHMS™ designation, your annual fee is $1,245, or $795 with the early-bird pricing.

How does Real define a “luxury” home for qualification purposes?

The division looks at the purchase price first.

Any closing over $1.5 million automatically counts, as do deals that meet the Institute’s luxury threshold but never fall below $750,000.

Agents need six of these closings in the past 24 months, three of them listings, to satisfy the production bar.

Is the CLHMS™ designation required, and what if mine lapses?

Yes, earning the Certified Luxury Home Marketing Specialist (CLHMS™) credential is non-negotiable; it signals to clients and peers that you know the high-end landscape cold. 

The Institute renews the designation annually, so if your membership lapses, you’ll need to reactivate it before Real Luxury will process your application or renewal.

What marketing exposure will my listings receive once I’m in the division?

Real syndicates qualifying properties to premier luxury portals in North America and abroad, then lets you layer on discounted placements in outlets like Mansion Global and The Wall Street Journal.

Inside the member portal, you can spin up custom property sites, tap data dashboards, and join weekly masterminds that dissect market trends so every luxury home you list shows up in front of a global, high-net-worth audience.

Can I still pursue the luxury market if I don’t yet meet the production requirement?

Absolutely. You can start by completing the Institute’s training to earn your CLHMS™ coursework credit, then focus on building a track record of upper-tier deals.

Once you have the six qualifying transactions under your belt, Real Luxury invites you back to apply, bringing the full suite of branding, referral, and marketing advantages with it.

Join the Team

Thinking about joining Real? Connect with Chris Speicher to learn more today.