What Should You Know About Real?

Real Broker launched in 2014 as an online-first brokerage and has since expanded coast to coast in the United States and into Canada.

Built around the idea of being a next-generation brokerage, Real emphasizes technology, collaboration, and agent-first policies. Its platform, reZEN, serves as the central hub where agents handle everything from transaction management to communication with peers and brokerage staff.

The company is publicly traded on the NASDAQ, which means agents have access to stock awards that carry transparent, real-market value.

The model attracts agents who want modern systems, flexibility in branding, and opportunities for long-term wealth building tied to the company’s success.

What Should You Know About LPT Realty?

Launched in 2021, LPT Realty made a splash by mixing old-school marketing muscle, think polished mailers and listing booklets, with a fully remote brokerage setup. The company has spread fastest across the Southeast, relying on strong agent branding and word of mouth to open new markets.

Agents earn the chance to hold private-equity shares, so they’re not just closing sales, they’re building a stake in the firm itself. For many, that ownership path and the ready-made print materials create a rare pairing: modern, cloud-based freedom backed by tangible tools you can hand to a seller on day one.

How Do Real and LPT Realty Compare on Commission Splits and Fees?

Real Broker’s 85 / 15 split with the $12,000 cap means capping agents retain 85% on every commission until they have paid $18,000 to Real; after hitting the cap, they move to 100% minus the $285 fee per file, which declines after 25 transactions. The brokerage also collects a $30 compliance and E&O charge on every closing, plus $750 annually spread over three closings. No marketing or desk fees appear on the bill.

LPT Realty offers two paths. The Business Builder plan’s $500 flat fee provides a clear, easy-to-calculate structure that capping agents often hit after 10 deals, depending on price point. The RevShare Partner plan’s 80 / 20 split produces a higher company dollar outlay than Real’s split until you approach higher production; the $15,000 cap is $3,000 above Real’s, though it carries no monthly charge. LPT Realty’s $195 post-cap transaction fee is lighter than Real’s standard fee, but Business Builder agents still pay the processing fee in addition to their $500 per file.

For agents closing more than 20 transactions a year, Real’s lower cap and Elite Agent fee reduction often translate into less company dollar overall, particularly once stock awards are factored in. Agents who close fewer than 6 deals could pay less out of pocket with LPT’s Business Builder model, though they would give up revenue share eligibility.

Which Brokerage Offers Better Technology and Tools?

Real Broker’s reZEN operating system ties CRM, digital marketing, transaction management, and Real Signature e-signing into one mobile interface. Agents log in once, get real-time brokerage chat support, and monitor revenue share and stock totals in the same dashboard. Because Real Broker is publicly traded, platform updates roll out quarterly to satisfy investor and agent feedback cycles, giving the tech stack a clear development roadmap.

LPT Realty provides kvCORE for lead generation and client follow-up, plus a design portal for the Listing Power Tools suite. While these resources check the essential boxes, they live in separate logins, which can slow workflow. Agents responsible for both plans often juggle kvCORE, a separate transaction manager, and print-order dashboards. 

How Do Training, Support, and Community Compare Between the Two?

Real Broker’s culture centers on agent-led masterminds, regional Slack-style channels, and weekly Real Academy sessions. Because every partner shares one cloud workplace, you can crowd-source solutions quickly, whether you need help structuring a creative financing deal or navigating a new state form.

The brokerage also hosts Real Connect, an annual conference that draws next-gen agents eager to share systems for additional streams of income.

LPT Realty’s training is more traditional. New agents can attend live Zoom classes each week, and the brokerage schedules market-specific bootcamps, but much of the coaching revolves around using Listing Power Tools effectively. RevShare Partner leaders form small mastermind groups, yet the size of LPT’s network remains regional, so peer knowledge varies from market to market.

Agents who prioritize national collaboration may find Real’s always-on community stronger.

What Branding and Marketing Opportunities Do Agents Get?

Real Broker’s brand guidelines are flexible. As long as state regulations and the brokerage name appear correctly, agents can build personal logos, color palettes, and niche websites to stand out. Digital templates arrive within reZEN, and you can connect to outside platforms such as Canva or ChatGPT.

LPT Realty leans into ready-made print pieces. Each Business Builder kit includes postcards, door hangers, and listing presentations that match the LPT master brand. For agents who love tangible marketing, that convenience is valuable; however, the materials restrict color choices and design tweaks.

Digital-only marketers may find the process cumbersome compared with Real’s open, cloud-first design stance.

Which Brokerage Has More Long-Term Potential?

Real Broker trades on the NASDAQ under the ticker REAX, giving agents a transparent look at company financials and the chance to earn publicly traded shares. The brokerage eclipsed 18,000 agents in mid-2025, doubled year-over-year revenue, and expanded into multiple Canadian provinces. 

LPT Realty remains privately held and reports agent counts only at company events. Growth has been rapid across the Southeast, but the heavy print-marketing subsidies raise questions about scalability if the market cools.

Because LPT’s equity plan is not publicly traded, its value ties directly to internal performance, unlike Real’s stock award, which agents can sell on the open market.

What Are the Pros and Cons of Each Brokerage?

Real Broker appeals to agents who want predictable costs, share ownership, and a tech stack that keeps everything under one login. The $12,000 cap is lower than many cloud rivals, and once you cap, the post-cap fee shrinks after 25 deals. Stock awards arrive both for production and for helping the brokerage grow, giving high-volume producers a second income stream tied to the company’s market performance.

The flip side is the $30 compliance charge that never goes away and a $285 transaction fee that can feel steep for agents working at lower price points or in entry-level markets.

LPT Realty draws agents who like a pay-as-you-go model and ready-made marketing kits. A $500 flat fee makes budgeting simple, and there’s no monthly desk bill to worry about. Listing Power Tools give new agents polished print pieces without hiring a designer. Yet the marketing kit is only offered in the company’s signature look, so agents with a strong personal brand sometimes feel boxed in.

Technology lives in separate logins, which adds clicks during busy seasons, and Business Builder agents never see their transaction fee drop, even after higher production.

Which Brokerage Is the Better Choice for You?

If you are building a geographically diverse team, rely on digital lead flow, or aim to expand additional streams of income through stock and revenue share, Real Broker is also likely the best fit.

Its cloud brokerage fees stay predictable for capping agents, the tech stack eliminates multiple logins, and the revshare partner plan starts at the same time as your first transaction.

Agents who complete only a handful of transactions or who obsess over high-quality print marketing may gravitate to LPT’s Business Builder option.

FAQ’s About Real vs LPT Realty

Where are Real Broker and LPT Realty licensed today, and how quickly are they adding new markets?

Real Broker currently operates in 49 U.S. states and most Canadian provinces, adding jurisdictions as reZEN clears local compliance reviews. LPT Realty is active in roughly 20 states, concentrating on the Southeast and Southwest.

What happens to revenue share or stock if an agent leaves either brokerage?

At Real, earned revenue share continues as long as your downline stays productive and you hold at least 500 shares of REAX stock, which can be bought on the open market.

LPT’s policy stops revenue share when an agent departs, and equity units vest only after meeting multi-year performance thresholds tied to continued affiliation.

Knowing these exit rules helps agents gauge long-term wealth-building potential at each brokerage.

How much brand freedom does each brokerage allow?

Real’s guidelines are minimal: display the brokerage name in the required font size, then customize logos, color palettes, and marketing as you like.

LPT permits custom branding but strongly encourages the black-and-gold LPT look, especially on Listing Power Tools materials. 

Which brokerage offers better infrastructure for team leaders operating across multiple states?

Real keeps everything in one place through its reZEN workspace. A team leader can log in once and see every deal, compliance note, and revenue-share update across the entire roster, regardless of where the property sits.

With LPT, each new state means setting up an additional kvCORE sub-account and ordering fresh print kits, so the admin load grows as the team expands. Leaders who cover multiple markets usually find Real’s single dashboard quicker to manage and easier to scale.